Experience Defined by Trust and Execution

J5 Partners is led by Rob Vogel, whose 30+ year career spans advisory, commercial strategy, and transaction support at the highest levels of sports.
J5 Partners is led by Rob Vogel, whose 30+ year career spans advisory, commercial strategy, and transaction support at the highest levels of sports.

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Credibility Backed by Leadership

Rob has advised on more than $10 billion in sponsorship, naming rights, and commercial partnership transactions, working with professional teams, collegiate institutions, leagues, technology companies, and brands. In addition, J5’s work on sports technology initiatives has helped clients generate hundreds of thousands of dollars in incremental revenue by accelerating the adoption of innovative platforms, unlocking new commercial use cases, and aligning technology partners with senior decision-makers inside sports organizations.

Rob has advised on more than $10 billion in sponsorship, naming rights, and commercial partnership transactions, working with professional teams, collegiate institutions, leagues, technology companies, and brands. In addition, J5’s work on sports technology initiatives has helped clients generate hundreds of thousands of dollars in incremental revenue by accelerating the adoption of innovative platforms, unlocking new commercial use cases, and aligning technology partners with senior decision-makers inside sports organizations.

Rob was instrumental in the development and completion of 12 professional sports naming rights agreements including CenturyLink Field, Honda Center, Oracle Arena, Petco Park, PNC Park and Xcel Energy Center.

30+

Years of Experience.

12+

Naming RIghts Deals

$10B+

Partrner Value Delivered.

425+

Projects

Focused and efficient.

Focused and efficient.

Facilitating introductions to the right decision-makers with clarity and purpose.

Integrity and candor.

Integrity and candor.

Clear, honest guidance grounded in experience.

Clear, honest guidance grounded in experience.

Relationship stewardship.

Relationship stewardship.

Active management of senior relationships from introduction through execution.

Active management of senior relationships from introduction through execution.

Rob's experience includes direct work across professional leagues and franchises, universities, sports technology companies from early stage through growth, venue and live event operators, and corporate partners.

Rob's experience includes direct work across professional leagues and franchises, universities, sports technology companies from early stage through growth, venue and live event operators, and corporate partners.

Rob's experience includes direct work across professional leagues and franchises, universities, sports technology companies from early stage through growth, venue and live event operators, and corporate partners.